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Post by account_disabled on Jan 28, 2024 5:03:14 GMT
Analyze the results Regularly reviewing your campaigns is the best way to determine how effectively you are achieving your goals. Results should be measured using different metrics, as this will help provide insight into further opportunities for improving the campaign. Key performance indicators (KPIs) that need to be tracked include: Email deliverability. The number of successful delivery of messages
To the user's inbox compared to the total number of contacts Buy Bulk SMS Service in the segmented list. Opening rate. Determines how many people opened the email. Click through rate. The number of people who complete a call to action by clicking buttons, opening links, making downloads, etc. Un subscription rate. The percentage at which users unsubscribe from emails compared to the total number of emails sent.
You can analyze the above performance metrics using the same email platform you work with. It's also a good idea to combine it with Google Analytics so you can track all the metrics you need to measure the success of your EDM marketing campaigns. Run a retargeting campaign Depending on your analysis and KPIs, you can set up a retargeting campaign across multiple channels to improve results. For example, if you've added an additional feature to your product, you can send an email to let users know about it.
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